About ShulliDesign

           

 

Shulli Goitein, designer and creator of ShulliDesign Jewelry

Born in the US and raised in Israel. My first jewelry making experience began as a teenager apprentice to a jeweler in the heart of Jerusalem. After the army I completed my BFA in Jewelry and Accessory Design with honors at the Bezalel Art Academy in Jerusalem. There I fell in love with the fantastic world of shoe making. This lead to my relocation to Italy and then to the USA to start an international 17-year career in footwear design. I kick-started at SAX in Tuscany, continued to the US with Cole-Haan and Keds and as well as Naot footwear.

As a senior designer I was put in charge of the innovation and sustainability team for the development of accessories and details using only remnants of leather.

My background as a jewelry and footwear designer created a passion for inventing new methods to manipulate leather. This resulted in exciting three-dimensional surface designs. After my Two beautiful children were born I decided it was time to start designing for myself. I combined the two things I love to make, jewelry and shoes, and set forth to design a contemporary Jewelry line created completely from leather.

ShulliDesign is a jewelry line created for art jewelry collectors who appreciate bold design made with unconventional materials .

My work is entirely hand made using Italian luxury leathers, it is produced in my home studio. The past few years have lead me to base most of my business in the US, where I participate at fine, nationaly acclaimed, arts and craft shows.

I get inspired by modern architectural structures and natural forms focusing on Biomimicry. I start by hand sketching my ideas , then translate them into patterns on my computer.

My forms follow the material, rather than the conventional "form follows function" industrial design concept. I try to test the limits of what leather can do. I cut and twist the leather, heat it up to get voluminous shapes or select shades that create a 3D illusion effect. The gold and silver leathers I use mimic precious metals used in classic jewelry so the pieces are easy to grasp and are surprisingly pleasing to wear.

Because of my background as a footwear designer, I use traditional shoe modeling techniques on a mannequin in order to turn my 2D designs into 3D pieces to achieve a perfect ergonomic fit on the body.

ShulliDesign statement pieces are ultra-light-weight and comfortable and have easy to wear beautiful magnetic clasp and hypoallergenic earring posts.

 

Have a look around, find something you love, and don’t hesitate to reach out with any questions!

♥ Shulli Goitein

 

Exhibits and Shows:

2023, 24, 26 Bijoux, Boca Raton, Florida

2024, 25, 26 Palm Beach fine crafts, Florida

2024, 25 One of a kind, Chicago

2025 Made - our show, Baltimore

2026 American Craft Made, Baltimore

2026 Smithsonian Craft Show, Washington D.C.